Seb’s path to the financial world has been anything but conventional. He began his career navigating the backcountry trails of British Columbia as a mountain bike guide and coach, but a quiet sense of incompleteness stirred deeper questions. In his downtime, he immersed himself in the study of money, macroeconomics, psychology, and the structures that shape our society. What began as a personal journey of self-discovery evolved into a decade-long exploration of the financial system and its ripple effects on human behaviour.
When the pandemic reshaped the world, Seb made a pivotal shift—channeling his passion for education into the digital space. He went on to co-found the educational platform Looking Glass, co-author B is for Bitcoin, and write the number-one bestselling book The Hidden Cost of Money—a bold exploration of how money shapes our lives and the world around us. As a result of his work, Seb has been invited to share his perspective at global conferences, on influential podcasts, and in well-regarded financial publications.
Today, Seb serves as Chief Information Officer at Block Rewards, helping bring Bitcoin into the payroll and benefits space. With a background in education, entrepreneurship, and relentless learning, he offers a rare and relatable lens on money—and why it matters now more than ever.
To keep up to date with Seb's writing, check out his newsletter, The Qi of Self-Sovereignty.
